The Emmy Award-winning comedian, actress, writer, and star of Inside Amy Schumer and the acclaimed film Trainwreck has taken the entertainment world by storm with her winning blend of smart, satirical humor. Now, Amy Schumer has written a refreshingly candid and uproariously funny collection of (extremely) personal and observational essays.

In this multi-part campaign, Southern Made worked with the client to build a memoir generator as well as a mad lib style meme generator that was spot on with the Schumer brand.