NBC Ultimate Family Sweepstakes

Southern Made worked in collaboration with NBC Universal and Chrysler to conceptualize, execute, and fulfill all facets of the Ultimate Family Contest.   The program included both a sweepstakes and pet photo contest in support of the brand integration between the Secret Life of Pets movie launch and the release of the Chrysler Pacifica.

Fans would upload a picture of their pet that would be dynamically inserted into a scene from the movie. They could then submit that image to the site and share it socially to enter for their change to win VIP ticketing experiences and more.

Click to expand

Have questions?
We have solutions.

Contact us