To drive awareness and sales of Tyler’s book Binge, Simon & Schuster activated Tyler’s fan base by encouraging his audience to create and share a personalized Binge book cover by inserting a personal headshot photo into the book cover artwork.
To drive awareness and sales of Tyler’s book Binge, Simon & Schuster activated Tyler’s fan base by encouraging his audience to create and share a personalized Binge book cover by inserting a personal headshot photo into the book cover artwork.
