OPTIMA Ride Shotgun Video Contest

To illustrate the ultimate endurance and performance of OPTIMA Batteries, the brand challenged consumers to create a video demonstrating why he/she deserved to “Ride Shotgun” alongside a professional extreme driver.¬† ¬†Consumers selected among six incredible outdoor experiences ranging from King of the Hammers, drag racing to a bass tournament and submitted a personal video testimonial justifying shotgun worthiness.

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