Constellation Brands was interested in engaging Black Box consumers in an online photo submissions experience. Objectives were to expand brand affinity, awareness and to gain insight into the target audience.
Southern Made created and deployed a digital sweepstakes experience in which Black Box consumers earned entries by submitting photos and doing things like sharing photos and the sweepstakes to social media. Application was available on desktop and mobile phone. It also contained a custom CMS for moderating user uploaded images.