bubly launched a cosmic campaign in collaboration with Nintendo’s Super Mario Galaxy Movie, introducing limited-edition, galaxy inspired flavors and character cans that bring the franchise to life. Fans scanned cans to collect “Star Bits,” unlock rewards, and hunt for rare hidden Galaxy Cans, turning every purchase into a gamified quest. Fusing blockbuster entertainment, product innovation and interactive gameplay, bubly transformed everyday purchases into an immersive, repeat play adventure