Carrie Underwood “The Champion” Augmented Reality

In order to publicize Carrie Underwood’s single, The Champion, Universal Music Group wanted to create an engaging and fun experience for fans. Southern Made partnered with Universal Music Group to create an AR (augmented reality) Facebook filter that pours confetti over a users selfie shot and tells them to strike a championship pose. The hit single “The Champion” plays in the background of the Facebook filter.

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