Sculpt the Statue of Liberty out of Doritos. Build the Capitol dome chip by chip. Doritos Build Bold turned a bag of chips into a $250,000 dare, and Southern Made built the sweepstakes microsite that runs the whole thing. Plan it, build it, submit it: every fan sculpture of an iconic American landmark was a shot at the grand prize, no experience required, just boldness. Behind that simple invitation sits a national promotion with two separate games, daily entries, instant wins, and a registration flow that had to hold up across packaging, web, and social all at once.
This was a dual-mechanic digital promotion for Frito-Lay, one of the largest snack brands in the country. Two games lived under one roof: a random-draw sweepstakes fans could enter once a day, and a judged, skill-based contest where they submitted their own Doritos landmark sculptures for a shot at $250,000. One centralized registration and entry flow on DoritosBuildBold.com tied it together, with instant win moments layered in along the way.
THE CHALLENGE
A promotion this size has to do two hard things at once. It has to feel effortless to a fan grabbing a bag at the store, and it has to satisfy a wall of legal and operational requirements behind the curtain. Doritos Build Bold ran two distinct games with different rules: the sweepstakes allowed one entry per day, the contest capped fans at three total entries for the whole promotion. Each carried its own entry limits, its own disclosures, and its own no-purchase-necessary pathway. All of it had to stay consistent and compliant across packaging, the website, print, banner ads, and three social platforms. Get one disclosure wrong on one channel and the whole promotion is exposed.
WHAT WE BUILT / OUR APPROACH
Southern Made built the sweepstakes microsite and the entry engine underneath it. Fans hit one front door, registered once, and could move between the daily sweepstakes and the skill contest without friction. We handled the daily-entry logic for the sweepstakes, the submission and entry-cap logic for the judged contest, and the instant win mechanic woven through the experience. The flow had to be clean enough that a first-time visitor never thought about the machinery, and sturdy enough to run a national promotion for months without a hiccup.
We picked the right tools for the job and shipped it, the way we’ve shipped thousands of promotions, sweepstakes, contests, and instant wins as part of 450-plus projects a year.
This is the kind of work we’ve done inside the CPG world for years. A snack brand running a Big-Game-scale promotion doesn’t have time to onboard a partner to its category. We already know the rhythm of seasonal campaigns, the compliance gauntlet, and the pressure of a launch date that doesn’t move.
The hard part wasn’t any single feature, it was running two promotions as one product. The sweepstakes and the contest had different entry rules, different limits, and different legal language, but fans experienced them as a single site. We built the registration layer to feed both games, enforce the per-day and per-promotion entry caps separately, and keep every entry attributed correctly. The architecture is the supporting evidence here, not the headline: the idea was the $250,000 sculpture dare, and the build exists to make that idea run cleanly at national scale.
COMPLIANCE & DATA SECURITY
Sweepstakes and contests stand or fall on compliance, and this one carried more than most. Two mechanics meant two sets of official rules, eligibility requirements, entry limits, and no-purchase pathways, all disclosed consistently across packaging, web, print, banner ads, and Meta, TikTok, and Instagram. We built the experience so the legal coverage stayed airtight on every surface a fan might touch. The promotion also collected entrant data, so protecting that information mattered. Southern Made is SOC 2 Type 2 certified across all five trust principles, and we held entrant PII to that standard throughout.
RESULTS & IMPACT
- A $250,000 grand prize anchored the skill-based contest, with no entry experience required.
- Two complete promotions, a daily-entry sweepstakes and a judged contest, run through one registration and entry flow.
- Instant win moments layered into the same experience.
- Full legal coverage across six channels: packaging, web, print, banner ads, and three social platforms.
- Entrant data protected under SOC 2 Type 2 controls across all five trust principles.
- The promotion is live and running nationally.
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