To incentivize purchases of Madden 17, EA Sports executed an exclusive national gift with purchase program with Walmart. Consumers were rewarded with a free month of EA Access by validating their Madden purchase at Walmart with a POS-generated code.
To incentivize purchases of Madden 17, EA Sports executed an exclusive national gift with purchase program with Walmart. Consumers were rewarded with a free month of EA Access by validating their Madden purchase at Walmart with a POS-generated code.
