Jack in the Box celebrated its 75th anniversary with a crave-worthy campaign built around the launch of its new Smashed Jack Sliders Munchie Meal, featuring mini smashed burgers stacked with bold flavors designed for late-night indulgence. Hidden surprises inside every cup turned each order into a game of chance, giving fans a shot at $75,000 and fueling repeat visits. By blending product innovation, discovery mechanics, and high-stakes reward, the campaign transformed every purchase into a thrilling, must-check moment.
