In celebration of the Little Spain Mercado grand opening in New York, the venue in partnership with the Ribera del Duero and Rueda wine regions in Spain launched a consumer sweepstakes intended to drive awareness and visits to this incredibly unique destination. Participants were enticed with the chance to win a personalized trip to Spain and exclusive tours of the Ribera del Duero and Rueda wine regions as well as gift cards to enjoy at any of the Little Spain restaurants.