Luke Bryan: Farm Tour

To activate and target college students in advance of Luke Bryan’s Farm Tour, Universal Music offered Sororities & Fraternities the opportunity to win free tickets.   All Greek chapters in proximity to each tour destination city were challenged to register the most votes for their organization.  The winning Fraternity & Sorority in each marketing earned 50 free tickets and merch.

Click to expand

Have questions?
We have solutions.

Contact us
?
This website collects data via Google Analytics     Accept      Opt Out
×