NBC’s Best February Ever

The Best Feb Ever program provided a complementary parallel digital experience to the experiential activations taking place leading up to the 2018 Olympics and Super Bowl LII airing on NBC.  In select markets, a large black box would open to reveal an activation, concert or other fan experience.  Integrated with the activations, the sweepstakes contained a live video feed and countdown clock displaying the black box.  Several times per day over a two week period the box would open to reveal prizes and initiate a short window to enter a sweepstakes.

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