The Best Feb Ever program provided a complementary parallel digital experience to the experiential activations taking place leading up to the 2018 Olympics and Super Bowl LII airing on NBC. In select markets, a large black box would open to reveal an activation, concert or other fan experience. Integrated with the activations, the sweepstakes contained a live video feed and countdown clock displaying the black box. Several times per day over a two week period the box would open to reveal prizes and initiate a short window to enter a sweepstakes.
