Noble Wines offered consumers a dual promotion by executing a recipe contest in parallel with a sweepstakes. For the contest, consumers were challenged to share a beloved family recipe and the sweepstakes offered the opportunity to win daily prizes.
Noble Wines offered consumers a dual promotion by executing a recipe contest in parallel with a sweepstakes. For the contest, consumers were challenged to share a beloved family recipe and the sweepstakes offered the opportunity to win daily prizes.