Pepsi’s FIFA-themed “Matchday Deserves Pepsi” campaign turns every soccer watch party into a rewarding fan experience by inviting consumers to purchase participating Pepsi products, scan their receipts, and instantly validate entries for a chance to win cash rewards via Venmo or PayPal. Supported by weekly prize drawings and digital engagement throughout the tournament, the campaign blends fandom, commerce, and real-time rewards to keep excitement high all season long
