Taylor Swift: 1989

The Swiftstakes launched to accelerate the album sales of Taylor’s 1989 pop album debut, which sold over 1.287 million copies in its first week, a level not attained since 2002. Fans submitted their unique code found on both physical and digital purchases as well as generating a code within the site (no purchase necessary) to enter the chance to win one of 1,989 prizes.

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