Augmented reality (AR) is becoming a digital playground, with innovations and opportunities popping up like confetti. 🎉 In a recent LinkedIn post, Melinda Lathrop chatted about the major augmented reality trends of 2023 that are changing how we interact with technology. In this blog post, we’ll dig a little deeper into these trends and explore how businesses can jump on the AR bandwagon to create immersive and engaging experiences for their audiences.
AR in the Workplace
AR is increasingly being integrated into the workplace as a means to streamline processes, enhance collaboration, and foster innovation. This transformative technology is opening up new avenues for businesses to improve communication and collaboration, both within their teams and across organizational boundaries.
“Augmented Reality is no longer a futuristic concept – it’s here and now, shaping our digital experiences and transforming industries in 2023.” – Melinda Lathrop
Remote teams, in particular, can benefit significantly from AR’s capabilities. By using AR to visualize projects, team members can work together to create and manipulate 3D models in real-time, regardless of their physical location. This shared virtual space allows for brainstorming, planning, and problem-solving in ways that were previously impossible with traditional tools. As a result, the collaboration process becomes more effective, engaging, and enjoyable for all participants.
In addition to real-time collaboration, AR can also be used for training and onboarding employees. Interactive AR tutorials can guide new hires through complex procedures, offering them the chance to practice and learn at their own pace. This hands-on approach can lead to better retention of information and a more effective learning experience.
Another application of AR in the workplace is enhancing presentations and data visualization. By incorporating AR elements into meetings, presentations can become more immersive and interactive, allowing for a deeper understanding of complex data and concepts. This can lead to better decision-making and a more informed workforce. Check out this AR experience we built for Axios to present their Smart home of the future series.
AR in Retail and eCommerce
Another of the augmented reality trends in is the revolution happening in the retail and eCommerce industries, providing customers with unique and immersive shopping experiences that were once unimaginable. By allowing customers to virtually try on products, visualize furniture in their homes, and even take virtual tours of stores, AR technology is blurring the lines between online and offline shopping, creating a seamless and engaging customer journey.
Businesses can harness AR technology to create personalized shopping experiences that cater to individual preferences and needs. For example, fashion retailers can offer virtual fitting rooms, enabling customers to see how clothes, accessories, or makeup would look on them without physically trying the products on. This not only saves time for the customers but also reduces the number of returns, leading to increased sales and improved customer satisfaction.
In the realm of home furnishings and interior design, AR can help customers visualize how furniture, appliances, and decor would fit and look within their living spaces. By overlaying digital models onto their physical environment, customers can make more informed decisions, resulting in higher confidence in their purchases and a lower likelihood of returns.
Moreover, AR-powered virtual tours of brick-and-mortar stores can recreate the in-store experience for online shoppers, allowing them to explore and navigate retail spaces from the comfort of their homes. This innovative approach can attract new customers who may be hesitant to visit physical stores, while also enticing existing customers to explore new products and promotions. For example, Southern Made recently worked with Citibank to build an AR scavenger hunt inside a physical art gallery. The AR experience brought the art to life while users learned about a new product offering from Citi.
AR technology can also be utilized for personalized product recommendations based on customer preferences and browsing history. By analyzing user behavior and preferences, businesses can offer tailored suggestions and promotions, making the shopping experience more relevant and appealing to individual customers.
Additionally, AR can be employed for gamification and interactive marketing campaigns, which can boost customer engagement, brand awareness, and loyalty. By incorporating AR elements into their marketing strategies, businesses can create memorable and shareable experiences that resonate with their target audience.
AR-powered Marketing Campaigns
AR is emerging as a powerful marketing tool that enables brands to create immersive and interactive campaigns that captivate and engage their target audience. By incorporating AR elements into their marketing strategies, businesses can not only capture the attention of their customers but also make a lasting impression that fosters brand loyalty and drives conversions.
One way AR is transforming marketing is through interactive product demonstrations. Brands can use AR to showcase their products in a virtual environment, allowing customers to experience and interact with the products in ways that were previously impossible. This can lead to a deeper understanding of product features and benefits, driving customers to make more informed purchasing decisions.
Another application of AR in marketing is creating experiential campaigns that invite customers to actively participate and engage with the brand. For example, companies can develop AR-powered treasure hunts, virtual tours, or interactive quizzes that offer rewards and incentives for participation. These gamified experiences can increase brand awareness, generate buzz, and strengthen the emotional connection between customers and the brand. Another example, in partnership with Paramount – our team worked to build an AR promotion for Top Gun Maverick that let fans put on the iconic sunglasses and mustache to have fun and promote the movie.
AR can also be used to enhance print and outdoor advertising, breathing new life into traditional marketing channels. By integrating AR elements into billboards, posters, or magazine ads, brands can create an additional layer of interactivity that grabs the attention of passersby and encourages them to engage with the brand’s message. If you attended Coachella last year, you probably saw the Absolut/Coachella AR filters we created to enhance the social sharing for attendees of the event as well!
AR can be employed in event marketing and trade shows, enabling brands to create immersive and memorable experiences for attendees. From virtual product showcases to interactive presentations, AR technology can elevate the impact of a brand’s presence at industry events and help them stand out from the competition.
In social media marketing, AR can play a significant role in creating shareable and viral content. Brands can develop AR filters, lenses, or stickers that encourage users to interact with their products and share their experiences with their network. This user-generated content can amplify the brand’s reach and drive engagement from a wider audience.
Augmented Reality Trends Conclusion
Augmented reality is truly revolutionizing various aspects of our lives and businesses, from wearable devices and workplace collaboration to retail experiences and innovative marketing campaigns. As AR technology continues to advance, it offers businesses unparalleled opportunities to create immersive and engaging experiences that captivate their target audience. To dive deeper into the latest augmented reality trends and their impact on industries, be sure to read Melinda’s insightful LinkedIn post on the subject. By staying informed about these emerging trends and embracing the potential of augmented reality, businesses can position themselves as thought leaders and pioneers in an increasingly competitive market.
What are some current augmented reality trends you are seeing? Contact us and let’s chat about them!