A great $1 pizza promotion feels like a no-brainer in New York City, but there’s a big difference between a clever idea and an experience people actually show up for. When Grubhub set out to reintroduce the Seamless app with an NYC-focused $1 pizza promotion, the mission was simple: make it fast, make it fun, and remove the friction between hunger and that first hot slice.
But here’s the problem most brands miss: great marketing dies when the customer experience is confusing. If users have to click around, guess where to go, or fight through logins and slow pages, the moment falls flat. This activation had to feel instant. Because in New York, momentum matters. If you slow someone down, you lose them.
So our team at Southern Made stepped in to build a microsite that turned curiosity into action. We built the experience around clarity and speed, giving users a direct path from discovery to their slice. Through a clean layout, an interactive map, and instant access to participating pizza shops, we built a promotional website with one goal: keep people moving.
The $1 Pizza Promotion
When a user landed on the site, they immediately saw nearby locations on the map, plus a simple side list for anyone who preferred scrolling. Returning users were automatically logged in, making the jump into Seamless friction-free. And behind the curtain, we embedded tracking pixels and full analytics so Grubhub could understand real behavior, not just hope for results. This was a $1 pizza promotion data-building machine.
We managed the entire project end-to-end. That meant clear communication, QA across devices, writing promotional rules as needed, and handling every technical detail so the Grubhub team didn’t have to chase vendors or coordinate chaos. The result was a fast, intuitive experience that let the city get what it wanted: a quick path to a cheap, delicious slice.
If there’s a takeaway for brands, it’s this: simplicity scales. When you remove friction, people engage. When the journey is seamless, the promotion becomes memorable. That’s how small moments turn into big impressions.
Grubhub didn’t just launch a promo, they created a moment people talked about, shared, and acted on. And that’s what great experiential work does. It connects, it moves, it sticks.
If you want to build something that inspires people to show up, tap in, and take action, our team can help. Whether it’s a national promotion, digital experience, or in-person activation, we’re here to bring clarity, creativity, and momentum to your next idea. Reach out and let’s create an experiential build that hits just as hard as a New York slice. You can also explore our full Grubhub project in our portfolio for a deeper look at the build.
Southern Made helps agencies and brands turn ambitious ideas into seamless digital experiences. From websites and apps to experiential activations and custom platforms, we bridge the gap between creative vision and dependable execution. Our team solves complex problems, engineers solutions that scale, and delivers work that earns trust. Whether you need the technology behind an in-person activation or a partner who can take a project from concept to launch, we make it easier for teams to ship great work, on time, with confidence.