Aunties Know Best is a culturally driven contest fueled by the Singapore Tourism Board, that substitutes swiping in favor of real connection. Inviting singles to submit their profiles for a chance to be matched by celebrity “aunties” and a seasoned matchmaker for a curated first date in Singapore. With the city’s world-class food, vibrant culture and unforgettable experiences as the backdrop, the campaign taps into intuition over algorithms to spark authentic connection and memorable storytelling.
