Lay’s tapped into FIFA World Cup 2026 fandom with Lay’s FWC26, a high-energy digital sweepstakes where fans enter for a chance to become the “Fan of the Match” and win ultimate World Cup experiences, including trips to World Cup matches, pitch access, halftime Jumbotron features, merchandise and more. The campaign amplifies Lay’s global “No Lay’s, No Game” momentum and connects the iconic snack brand to the biggest moments in sport and fan culture.
