At the 2nd stop on the Go Ride series, we helped to power the registration experience, securing every rider’s spot for an unforgettable drop. Registered riders received a bracelet with a unique code that once entered into a microsite, unlocked access to the exclusive sneaker drop (limited to a certain number of winners). Once winners were selected, they got a text that notified them of their opportunity to get with Nigel for a special meet & greet, and celebrate with tacos + their fresh pair of sneakers in hand.
