This headless WordPress migration took a beloved consumer app brand and turned its hard-to-manage website into a polished platform built to win licensing partners. Pixite makes creative photo and design apps with hundreds of thousands of fans, but its old headless setup was complex to update and pitched almost nothing to the white-label partners the company wanted to land next. We rebuilt the whole thing on a flexible, content-managed platform: reusable templates that now powers seven fully branded app pages, around 300 blog posts carried over intact, and an architecture built to hold millions of visitors a month.
OVERVIEW:
Pixite is a creative app-development company with a large consumer base and a growing B2B ambition. The site it had was working against both goals. It ran on a headless WordPress build that was slow to update, cluttered with sections nobody used, and didn’t make the case to a potential partner sizing up the company. The job was to simplify the experience for everyday users and, at the same time, hand the business a credible storefront for B2B conversations.
THE CHALLENGE
Two audiences, one site, pulling in different directions. Consumers needed a fast, clean path to download apps. Licensing prospects needed to look at Pixite and see a serious, capable partner. The existing site served neither well. A headless architecture made routine content changes harder than they should have been, “Community” and “Education” sections were dragging the experience without earning their place, and a scrolljacking effect got in the way of plain navigation. On top of all that, the company couldn’t afford to lose its content history or its search footprint: roughly 300 blog posts had to move without breaking. That made the headless WordPress migration as much a content problem as a design one.
WHAT WE BUILT
We moved Pixite off the headless setup and onto a standard, content-managed WordPress build the team can actually run on its own. The center of the work is a single app landing page template that flexes to each product’s identity. One template, seven distinct app brands, each with its own colors, fonts, logo, and app-store calls to action. That choice keeps the site easy to maintain while letting every app feel like its own world.
The homepage got stripped down to what matters: a short introduction to Pixite, a card-based gallery that sends people straight to the app they came for, and a feed of recent posts. We cut the “Community” and “Education” sections out of the structure and navigation, removed the scrolljacking, and pointed support cleanly to the company’s existing help center. The result reads as professional and trustworthy, which is exactly what a licensing prospect needs to see.
HOW IT WORKS
The migration was the high-wire act. A headless WordPress migration means rebuilding the front end from scratch while protecting everything the old system held, and a careless move can erase years of content and the SEO equity attached to it. We mapped and carried over around 300+ posts with their content and metadata preserved, so the blog kept its history and its rankings. We also built the theme and template system to stay quick under load, sized for a consumer base well beyond their current monthly visitors, so the site holds up when an app gets a spike of attention.
RESULTS & IMPACT
- One reusable app landing page template now powers seven fully branded app pages, each with its own colors, fonts, and logo.
- Around 300 blog posts migrated off the headless setup with content and metadata intact.
- Built to scale for future visitors.
- Underperforming “Community” and “Education” sections and the old scrolljacking removed, leaving a faster, cleaner path to download.
- A simplified, professional site that now does double duty: serving consumers and pitching the business to B2B licensing partners.
- A headless WordPress migration delivered without losing content, speed, or search equity.
- Live and in the company’s own hands, with content management the team can run without a developer on call.
See other websites and platforms like this in our portfolio.
