Lay’s fuels the excitement of FIFA World Cup 26™ with an interactive campaign that turns chips and dips across the portfolio into gateways to rewards. Consumers simply scan participating Lay’s products to unlock entries for the chance to win exclusive FIFA merchandise, instant-win prizes, and even a once-in-a-lifetime trip to the FIFA World Cup 26™ Final, transforming everyday snacking into a high-energy celebration of soccer fandom
